Twitter will involve 800 million dollars of investments

   Investments will consist of two equal parts on 400 million dollars. The first part - direct investments in Twitter, the second will go on payments to existing investors and employees of the company, writes a site. The transaction can be finished within two weeks.

In the beginning of July The New York Times newspaper has informed that Twitter is in process of attraction of 400 million dollars of investments from a pool of investors led by fund of Russian billionaire Yury Milner DST Global into which former investors Twitter, including fund Kleiner Perkins Caufield and Byers also enter.

In December, 2010 the company has involved 200 million dollars from a pool of investors led by Kleiner Perkins Caufield and Byers, proceeding from an estimation in 3,7 billion dollars. By results of auction of securities of the company in the secondary market in March, the estimation of capitalization Twitter made 7,7 billion dollars.

At the moment Twitter works over income increase, first of all at the expense of advertising. With it it is connected, as considers The Wall Street Journal, unwillingness of the company to place the actions on a stock exchange.

Advertising in Twitter has appeared in April, 2010. The income of service of advertising this year will make approximately 150 million dollars, the research company eMarketer predicts.

Under the informal data, service develops the mechanism which will allow large advertisers to create, edit and place independently great volumes of advertising messages on a site. It will open Twitter access on the extensive market of mass online advertising, among which leaders - companies Google and Facebook.

Twitter has decided to earn money for the politician

  Social network Twitter to learn to take money from political advertising. Shortly on a site to appear political advertising which will be marked by a violet badge. Demand for such service exists for a long time already. Very many politicians try through Twitter to create the favorable image and consequently it important that them quickly found in a network and didn't forget. As popularity of blogs with participation of politicians all the same with everyone grows, managers of the company have reflected on a monetization of this pot of gold. For this purpose in Twitter to appear not only advertising, but also still advanced accounts. As one of managers of company AdamBain  already now to them has told demands for use of political advertising from five candidates on a post of the president of the United States of America have arrived. Further the company plans to expand this sector, after all it promises to it not only money, but also additional users who love a policy and try to be well informed about all last changes. Flow of clients on this channel Twitter is provided, as presidential elections and in this business to candidates are necessary to 2012 any resources.

Twitter has started own tool for the traffic analysis

   How many  traffic on a site brings Twitter? This question for a long time excites many web masters. It is necessary to tell that traditional tools of web analytics are not in time behind growth of popularity of social buttons and amplifying influence социалок on ranging of sites in search delivery. Among the interested public there is an opinion that the majority of nowadays existing tools of web analytics reflect the underestimated statistics of transitions from Twitter.
  It speaks, first of all that API Twitter opens access to a large quantity of various foreign appendices and other social sites and services. Many transitions which start with Twitter, in the statistician are frequently displayed somehow differently.

In July of this year research according to which results, only 24.4 % кликов on references which users in Twitter have shared, went from the domain twitter.com has been published. 13 % кликов users Twitter went through other sites, for example, Facebook or LinkedIn where, apparently, were broadcast твиты. Moreover, 62.6 % of all transitions from Twitter simply haven't been fixed behind any domain-source of the traffic.

Thus, it has been revealed that Google Analytics can set off the traffic with Twitter as the traffic with Facebook either as direct occurrences or as mysterious «the traffic from other sources».

Several months ago representatives Twitter have declared that all references which users shared, both on most Twitter.com, and through foreign appendices, will be published through special URL t.co.

In the theory, it should promote that transitions from Twitter in the statistician is correct from the point of view of the primary source of occurrence of the traffic.

Now Twitter has taken one more step to that web masters could receive as much as possible exact information on quality and volume of the traffic coming from micro blogs. Service Twitter Web Analytics was with that end in view open. New service represents the special analytical tool started on the basis of start up Back Type bought some time ago.