Investments will consist of two equal parts on 400 million dollars. The first part - direct investments in Twitter, the second will go on payments to existing investors and employees of the company, writes a site. The transaction can be finished within two weeks.
In the beginning of July The New York Times newspaper has informed that Twitter is in process of attraction of 400 million dollars of investments from a pool of investors led by fund of Russian billionaire Yury Milner DST Global into which former investors Twitter, including fund Kleiner Perkins Caufield and Byers also enter.
In December, 2010 the company has involved 200 million dollars from a pool of investors led by Kleiner Perkins Caufield and Byers, proceeding from an estimation in 3,7 billion dollars. By results of auction of securities of the company in the secondary market in March, the estimation of capitalization Twitter made 7,7 billion dollars.
At the moment Twitter works over income increase, first of all at the expense of advertising. With it it is connected, as considers The Wall Street Journal, unwillingness of the company to place the actions on a stock exchange.
Advertising in Twitter has appeared in April, 2010. The income of service of advertising this year will make approximately 150 million dollars, the research company eMarketer predicts.
Under the informal data, service develops the mechanism which will allow large advertisers to create, edit and place independently great volumes of advertising messages on a site. It will open Twitter access on the extensive market of mass online advertising, among which leaders - companies Google and Facebook.
No comments:
Post a Comment